Rich Greco


Design Direction for the Scholastic Book Fair, a wonderful ruckus that combines the excitement of school, the magic of books, and the possibility of worlds they contain.

The bold and energetic identity leans into Scholastic equities as well as the impactful experience of the fair itself. All aspects of the fair aim to empower kids to choose the books of their liking, igniting their wide-eyed bookjoy.

More to come.