Rich Greco

ALLSTATE

Design direction for Allstate with the intention of expressing the feeling of living a well-protected life. The brand wanted to reintroduce themselves to the world as a total protection partner. Trust was built through a visual architecture that created a feeling of fullness and completeness combined with a fluidity and lightness of motion, to provide a sense of totality, structure, and protection. And above all, rooted in clarity and connection.