Rich Greco


Design direction and concept for D5S, a simple summer gathering for all of Droga5 celebrating the ad agency as a whole, honoring the familiar and recognizing the beauty in the everyday. Visuals pull inspiration from Ikebana, the Japanese art of flower arrangement as well as it's modern ugly-cool interpretation, Freakebana. These off-center compositions emphasize form, line, and color, with elements and foliage chosen carefully for their symbolism.