And So On

SmartLess Mobile

Branding and communications for SmartLess Mobile, a media extension of the SmartLess podcast aimed at helping people be more mindful of their mobile usage and its impact on their wellbeing — less is smart.

Will Arnett, Sean Hayes, and Jason Bateman are known for their honesty and authenticity on their podcast and in life. What you get is right in front of you, bright and blunt, and this extends to the branding. SmartLess Mobile lets you know everything the guys know about their business — all with a wink.

Less is smart. The Smartless Mobile identity functions as narrator and framing device for Jason, Sean, and Will, emphasizing their conversational tone. This playful approach exists in contrast to the black box of Big Wireless and puts three trusted faces to a trusted brand in a new space.

Featured on Brand New.
Featured in Adage.
Featured in Fast Company.