AND SO ON

Dynamic

Identity and design direction for Dynamic, a provider of investment solutions, their core belief being that active investment management makes the most of opportunity and yields the best results. While the Dynamic Funds brand held significant meaning for advisors, its awareness was low among investors.

The rebrand establishes Dynamic as agile innovators who are "Actively Different” from their competitors and convey a sophisticated yet human approach to active management. This contemporary design solution is rooted in celebrating the moment when investments move above and beyond the benchmark, turning what can be varied fluctuations into a promise of long-term positive performance that sees change as opportunity.