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Blood Cancer United

Identity and design direction for Blood Cancer United, previously the Leukemia & Lymphoma Society (LLS). More than a new name, it is a bold step forward. Awareness of blood cancers was below 5% and the old name no longer reflected the full scope of their mission.

A simpler, more inclusive name that brings every type of blood cancer together was introduced concurrent with an overall brand transformation — bringing decades of support, research, and advocacy forward across all touchpoints.Clearer, stronger, and built to help humanity thrive beyond blood cancer.

Featured on Brand New.
Featured in Creative Review.
Featured in Print Magazine.
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Featured in Graphic Design USA.